6 Ways To Promote Your Business Online in Kenya: It is the wish of every business owner to increase their sales and be more visible to their customers. In this internet age, businesses have no option but seek audience through various online platforms. There has never been any time that businesses needed online presence than now. to achieve this businesses have to come up with some of the best ways to promote their businesses online
Traditional ways marketing businesses such as billboard advertising and TV and radio advertising have for long been un affordable for many businesses thus leaving them only suitable and affordable by large companies with strong financial muscles.
However, the open web has provided the opportunity for almost anyone to sell anything anywhere. With more and more people spending most of their time on the internet, this has provided space and opportunity for business owners to market their businesses at a very low cost. Google searches and social media are now the ideal places to market yourself or your business.
6 ways to promote your business online in Kenya
1. Online Marketplace Platforms
Online marketplaces are great platforms to advertise or sell anything. Most marketplaces offer free classified ad listing opportunities to anyone selling anything. These platforms are great tools you can use sell your products or services since they normally receive high number of visitors scouting for affordable products within their localities to buy.
For instance SokoPlus a free classified ad listing website allows you to sell anything on their platform for free and helps you find market within your place or location. Online marketplaces are ideal for both individuals and businesses wishing to buy or sell both new and used items. Some of the best marketplace platform in Kenya that you can use to sell anything include; SokoPlus, Jiji and PigiaMe and Buy and Rent Kenya
2. Social Media
Social media is a must go for platform for any business that needs to reach more clients. However big or small, a business with social media presence has higher chances of gaining more visibility than the one without.
Large Social media platforms such as Facebook, Twitter, Instagram, and WhatsApp are the best to get you started. All you need to do is created social media pages using your business name, you will then need to regularly post your services or products to gain an audience and create awareness. Sooner or later your audience will grow these will be your ideal clients.
3. Social Media Promotion
If you are not good at updating your social media pages frequently, then its is wise to consider promoting your social media pages. This is the best way to reach a wider audience within a short period of time. However, you will need to set a side a budget to do this.
By paying for your page promotion, all these well-known social media companies have powerful algorithm that will make sure you reach your target audience. You can do this for all your social media pages or one at a time see which performs best.
It is advisable to have a team of social media managers who will respond to queries from potential customers. Alternatively, you can set time for attending to your social media clients while your business is running.
While promoting your social media page, it is highly advisable to have a straightforward call to action option that can direct clients to your website and make a purchase or call directly.
4. Online Store
Having an online store is the best way to make sales from any place on this planet. Your online store will help you find more clients and it also eases the hustle on the client’s side.
For this method to effectively work, one must put in place logistic solutions that will see purchased goods reach the intended clients safely and swiftly. Partnering with logistics and transport solution providers is the best way to beat this challenge. However, one needs to have a good number of reliable clients to keep this system flowing.
With proper and reliable services, you will gain trust from your clients and referrals will follow. Online store businesses highly thrive or fail depending on the reputation of the store.
Having your business or service website is another ideal way to grow your business. Your website is your shop and can serve millions of people at a go. Through your website, your clients can get to know your business journey, the values you uphold and what you offer. This way you can build a relationship with them and they can easily know how and where to get your services.
Consider creating a business website for your business with reliable web hosting companies such as Host Pinnacle. This way, you will build a strong online presence. The good news is that you can easily set up one without any technical skills. You can follow this link to start your journey in setting up your website.
6. Search Engine Optimization
This is the most ideal way for online business owners who already have a business website. Search Engine Optimization popularly known as SEO is a strategy you can apply to your website to make sure you gain organic visitors directly from search engines such as Google without breaking the bank.
To achieve this you will need to write relevant content in article form and publish on your website. You will need to write a number of them for the Google bots to be able to crawl your website and index them.
Should your articles rank in Google searches, you will be sure that you will get a steady flow of clients to your website and they will be able to find what they are looking for. To rank high in Google Search Engine Pages, your article must have keywords evenly distributed in your articles.
For new websites, achieving this can be a daunting task, the best option will be publishing your content to websites that are already performing well and ranking high in webs searches such as ours. However, will cost you a few cents. This is a worthy strategy as you are assured of getting visitors to your platform.
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