Good things are coming to Netflix lovers in Kenya as the video content platform rolls out free video and movie plan for Kenyan Netflix lovers.
Netflix said on Monday it is launching a free mobile plan in Kenya as the global streaming giant looks to tap the East African nation that is home to over 20 million internet users.
The free plan in Kenya is broader. It will look similar to paid Netflix profiles to give viewers a feel for the service, the spokesperson said. Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user sign up for a paid option.
The non-paying Netflix subscribers in Kenya will not be counted in the paid total the company reports each quarter, a spokesperson said. The free plan won’t require users to provide any payment information during the sign-up, the company said. The new plan is available to any user aged 18 or above with an Android phone, the company said. It will also not include ads.
Currently, Netflix is available in over 190 countries, has experimented with a range of plans in recent years to lure customers in developing markets.
With many having praised the move some functions, such as the ability to download a show or movie, will not be available under the free plan.
The company reported 209 million paying customers worldwide at the end of June. New member pickups slowed in the first half of 2021 after a boom early in the COVID-19 pandemic.
Africa currently is a relatively small market for streaming TV subscriptions but Netflix is majorly targeting Kenya which has show great potential with ever growing number of subscribers on the platform.
“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” Cathy Conk, director of Product Innovation at Netflix, wrote in a blog post.
“And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”
However, Netflix did not disclose how long it plans to offer this free tier in Kenya — and whether it is considering expanding this offering to other markets.
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