JUST IN: Govt Cracks Down on Junk Food Ads to Protect Children from Rising NCDs 

  The government has unveiled a new plan to intensify efforts against the marketing and consumption of unhealthy foods, with a strong focus on protecting children from harmful dietary influences. The Ministry of Health announced on Monday, June 9, that this campaign is part of sweeping reforms designed to address the sharp increase in diet-related Non-Communicable Diseases (NCDs) such as diabetes, hypertension, and heart disease. These diseases have become a major public health concern across the country. At the core of this renewed effort is the development of a Nutrient Profile Model, a scientifically grounded system that sets specific thresholds for
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