How To Easily Start A Boutique Business In Kenya With Less Than Ksh.100,000 Budget

Fashion is what most people love. Dressing up in a modern style builds confidence in everything and improves your smile. Fashion outfits are always available in boutiques. Therefore starting a business in Kenya will make you earn more income on a daily basis because people dress up daily. If business is your thing then this article will highlight the best way you can start a successful boutique business with a budget of less than Ksh. 100,000. For you who has Ksh. 50,000 capital as well, this is your article.
In addition, I would advise you to majorly sell ladies and children outfit because they are always into trendy fashion than men although you should also have men’s wear at a minimum.
Are you wondering how to start a boutique with less than Ksh.100,000 shillings in Kenya? This article will be an eye opener for you because I am going to show you how to easily start a boutique business in Kenya:

1. Do a market research: Through research of the market as it will help you know the types of outfit in demand. You also get to know where to source clothes at cheaper prices and you identify business risks and find mitigating ways. Talk to people who are in this business sector and learn the do’s and don’ts.
2. Write a strategic boutique business plan: This will help you achieve your profit goals. It should include startup costs, business location, types of clothes to sell, target customers and where to source clothes at cheaper prices and costs of running the business. Remember, how to start a boutique business plan determines your level of success.
3. Identify a target group: Targeting the right customers will help you stock clothes in demand. A market research will help you identify fast moving clothes. For instance, a business location with a youthful population, you should stock youngster clothes. Also, the clothes your business will be including men’s wear, women clothes and baby clothes
4. Identify a boutique business location: Select your preferred strategic position to set up your boutique business plan by targeting the high income or middle income areas. This is because; people in these areas tend to buy clothes more often. By any chance, they work in offices and are therefore in need of bigger wardrobes. If you are planning to set up a boutique business in Nairobi, consider Moi Avenue, Tom ,Mboya Street and Westlands as suitable boutique business locations.
5. Find yourself trusted suppliers: Finding a steady and cheaper clothes supplier is a great deal for your business. It is because it will leave you with higher profit margins and also be in a better position to compete favorably with your competitors. Where to source your clothes depends with your business location.

If you wish to set up your business near Nairobi, you can source new clothes from Eastleigh at relatively cheaper prices. Other places you can source clothes include Gikomba market, Kongowea market in Mombasa. If you are dealing with imported clothes, you import clothes from Dubai and Turkey.

6. Get a boutique business license: To operate any business in Kenya, you need to get a single business permit. Its cost varies from one county to the other. On average, it goes for Ksh 10,000 a year. You can get it from the county offices or the county council offices.
7. Market your boutique business: Business marketing is important especially for a newly opened business. Tell people about your business, its location and what you are selling. You can market it through social media, posters, banners and business cards. You can also use word of mouth marketing through your customers. If they like your services, they will spread a word about your business.

That is how to start a boutique business from home without spending much money. In addition, you may also want to know how to start a boutique business online which is very simple.

Cost of starting a boutique business in Kenya

It costs an average of Ksh. 50,000 to Ksh. 100,000 to start your boutique business in Kenya. Besides, you can still invest more money depending on your budget. It also depends with its size, business location and the type of clothes you are selling. For instance, if you are dealing with locally made clothes, the startup cost will be much lower than that of imported clothes.
Profitability of your boutique.
You may be wondering, is boutique business profitable? Yes, boutique business is highly profitable if you find a good business location. On average, if your business is in a busy location, you can make a profit of between Ksh. 1,500 and Ksh. 3,000 in a day.
If you target the right group of customers and get a reliable and a cheaper cloth supplier, you business will make higher profits. The boutique business tends to make more sales during Christmas festivities. As such, you need to have a huge stock during the month of December.

Places to buy clothes

Are you wondering where to buy your clothes to start a boutique? You can buy from merchants overseas such as the sellers in Eastleigh specifically in Garissa market for new clothes, shoes, bags and accessories.
These sellers sell bulk clothes in at a cheaper price. Also, Kamukunji in Nairobi have new clothes. If you dealing with mitumba, then Gikomba is a good place for you. For baby clothes, you can also check out toy market.
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Ways to arrange a small boutique

Are you worried that your boutique is too small? Worry less because I have an idea that will help you. This is how to arrange a small boutique:

1. First ensure your boutique is neat enough to attract customers.
2. Separate outfit like ladies outfit on one side so as to avoid confusion.
3. Let classy clothes appear first so as to attract customers for you to be able to sell more clothes.
4. Changing area is also key in your arrangement so that people can try outfits before buying.
5. Separate male changing area from female areas. It gives customers the confidence to fit in clothes comfortably before buying them.
6. Finally, ensure you have mirrors to assist customers see how they look before fitting clothes.

New boutique checklist

Opening a boutique checklist involves having:

1. A business plan.
2. Capital
3. Racks and shelves.
4. Payment system.
5. Merchandise

Conclusion
Unfortunately, the boutique business may not do well if it is located in a low income area. If you wish to start selling clothes in such an area, consider the mitumba business. On the other hand, boutique business will help you become successful in life in terms of money due to high incomes at the end of each purchase. Invest today in your boutique and enjoy the fruits in future.