Transsion at 32%, Samsung Up 15%, Apple Up 4% as Middle East and Africa Smartphone Sales Rise 7% in Q1 2025
Insights At a Glance: MEA smartphone shipments grew 7% YoY in Q1 2025, driven by festive demand, easing inflation, and strong sales in the budget segment, especially across Africa. Transsion led with a 32% market share, as TECNO surged 31% YoY; Samsung grew 15% by trimming its lineup and focusing on mid-to-premium phones; Apple rose …
