Facebook, WhatsApp, and TikTok Top the List of Most Popular Social Media Platforms in Kenya
According to the CA’s latest Audience Measurement and Industry Trends report for Q3 2024/25 (January-March 2025), Facebook and WhatsApp remain the country’s most dominant social media platforms, leading by a wide margin. The two Meta-owned platforms are almost synonymous with internet use itself, thanks to affordable data bundles, app pre-installs, and deep integration with everyday … Read More
